BTM150 - Richard Fierro - Diversity, Service, and Sacrifice
About Today’s Guest
Richard Fierro was the Army ROTC distinguished military graduate in 1999 at San Diego State University and served for 15 years in the United States Army as a Field Artillery Officer, serving in both Iraq and Afghanistan. In 2018, he and his wife Jess founded Atrevida Beer Company, where they have won numerous civic and industry awards. At Atrevida Beer Co, Jess and Rich have purposely focused on diversity as a value, even branding merchandise with the phrase, Diversity It’s On Tap.
On November 19th, 2022, Rich, his family and some friends were attending a celebration at Club Q, an LGBTQ Nightclub in Colorado Springs. About ten minutes before midnight on November 19th, a gunman walked into the club and started shooting. Within minutes, Rich charged across the room and tackled the gunman, subdued him, and with two other patrons, helped to disarm the gunman and restrain him until authorities arrived.
That night came at great personal loss to Rich and his family. His daughter’s boyfriend, Raymon Vance, and her best friend, Daniel Aston, were killed in the attack, along with Kelly Loving, Ashley Paugh, and Derrick Rump. 25 others were injured, including his wife and daughter. The perpetrator pled guilty to the attack and was sentenced to five consecutive terms of life in prison without the possibility of parole plus 2,211 years.
PsychArmor Resource of the Week
This week’s PsychArmor resource of the week is the PsychArmor podcast episode 99. On this episode, we feature a conversation with Army Veteran Crystal Ellington, a passionate advocate for those who historically been disenfranchised, systemically excluded and institutionally oppressed. We have an important conversation about Diversity, Equity and Inclusion in the military and Veteran community, as well as the need for awareness and advocacy around sexual assault prevention. You can see find the course here: https://psycharmor.org/podcast/crystal-ellington.
Theme Music
Our theme music Don’t Kill the Messenger was written and performed by Navy Veteran Jerry Maniscalco, in cooperation with Operation Encore, a non profit committed to supporting singer/songwriter and musicians across the military and Veteran communities.
This Episode Sponsored By:
This episode is sponsored by PsychArmor, the premier education and learning ecosystem specializing in military culture content. PsychArmor offers an online e-learning laboratory with custom training options for organizations.
Producer and Host Duane France is a retired Army Noncommissioned Officer, combat veteran, and clinical mental health counselor for service members, veterans, and their families. You can find more about the work that he is doing at www.veteranmentalhealth.com
